Search Engine Optimization is Dead…or Is It?

Search Engine Optimization is Dead...or Is It

In the modern digital marketing age, many experts claim that Search Engine Optimisation is dead… or is it?

Their reasoning is based on what they interpret as a pattern of demise based on changes to the Google algorithm, the rise of social media and the rise of ‘smart’ paid digital ads like real time bidding, retargeting and other ad innovations.

It’s not dead, it’s just different

Think about how SEO was done 10 years ago, build a ton of exact match anchor text links, create some keyword rich on-page content and you’ll see your site rising for your target keywords. Modern SEO algorithms, quite rightly, put the user first. Weak content and spammy backlinks no longer work. Either they are completely ignored by the search
engines, or you will be slapped with a ranking penalty for dubious SEO practices.

With the Penguin updates that we continually see from Google, great quality content is still king. You are writing about a product, business or event anyway, so why not make that content good enough entice a real user? A rule of thumb; if you read your off-page content back to yourself and don’t want to find out more by following the backlink, you’re not doing it right!  Here is a closer look at how the Penguin update changed things.

SEO vs Social Media and Paid Ads

The continual growth of social media and paid ad real-estate online is not the end of SEO… Here’s why:

Social Media is just that: It’s social! You don’t go round to a friends’ party and try sell him weight loss pills or non-stick frying pans, so why do we attempt to encroach on people’s lives while they are sharing real moments digitally? There is a reason that nearly every digital business reports far lower conversion rates in the social media space when compared to SEO, and the primary reason is that people are mostly on social platforms to connect with other people, not brands and products.

Paid Ads are slowly taking over the search results: Google now have four pay per click adverts above the organic results, but these are costly, particularly for broad terms. A number one organic ranking gets just as many, if not more clicks, than the top PPC ad and you don’t pay for the organic traffic! Why wouldn’t you want to rank
organically? Another factor is that since the Google Panda and Penguin algorithm updates, the top three or four
organic positions are generally occupied by reputable websites and this is known to consumers the results of which  an be seen in multiple studies conducted around organic click-through rates.

Where do we go from here?

The future of SEO is bright and digital marketers cannot afford to ignore it. Great content, solid on-page and good
products or services that attract real reviews, shares, like and backlinks are what will drive ranking in the future. Search engines are becoming wise to manipulation of their algorithms and this means that the future SEO executive will be more of a ‘digital promoter’ that encourages real interaction and less of a ‘only for the search engines’ thinker.

Remember, if Googlebot was your boss, would you be happy to show him or her your content, on-page improvements and backlinks? If the answer is no, then yes, SEO is dead… It’s dead until you change your methodology.

Digital Marketing Strategies for Small Businesses

Digital Marketing Strategies for Small Businesses

As you start running a small business, you will constantly look for effective ways to market and promote your products and services. Efficacious marketing strategy is highly needed to create awareness, attract customers,
increase sales, and maintain customer engagement. Below are top 4 digital marketing strategies for small businesses.

Set Goal and Plan Marketing Strategies

The first thing to do in order to market your products and/or services is set your short-term and long-term business goals, such as increase in sales and profit, increase in the numbers of customer, improvement of the customers’ satisfactory, increase in your brand awareness, etc. You should make a priority list so you can focus on your strategies. After this, decide how much your budget is for sales and promotion and any other outlined priority.

After that, you should define your target customers based on certain variables such their gender, occupation, age, location, etc. To make a great marketing strategy, you should identify your business category and uniqueness. You should also recognize who your real competitors are and what differentiates your business from them.

Email Marketing

Email marketing is one of the best strategies because the technology has gone mobile so there is a bigger chance that your copywriting or messages being read. It is effective in building brand / product awareness.

To make it really effective, you have to do email optimization, such as subject lines, time of day, time of week, message style, etc. It is better if you send the creative and attractive emails regularly but do not make them come out as bothersome. Since many people open their emails on their phones, you should ensure that your emails are mobile-friendly. Moreover, this strategy can be free of charge because there are some companies or websites that offer free email marketing service with great features.

Create SEO-friendly Websites or Blogs

Websites and blogs are effective in increasing brand awareness. However, it will always be better for your if your sites are SEO-friendly, which mean that your sites will appear in the top of search result pages when the customers input certain keywords. Although, it will not increase your sales in short time, it is indeed a viable option in the long term.

It can be done easily with no cost. You just have to find out the most appropriate keywords that are used frequently by audiences to look for information related to your business. There are many keyword research tools
available to facilitate you in this regard. Providing specific long-tail keywords is also effective for small businesses, like yours, in order to compete well with other more popular brands. After you know the best keywords,
you can include those keywords in your contents, title tags, image file names, headings, and meta description.

Social Media

Social media has been an everyday staple of many people. It is one of the most effective tools to introduce and promote your brand and products. However, if you do not have enough people to manage the social media, it is better to prioritize one channel that your customers use more, then focus to create appealing content and improve the customers’ experience.