As you start running a small business, you will constantly look for effective ways to market and promote your products and services. Efficacious marketing strategy is highly needed to create awareness, attract customers, increase sales, and maintain customer engagement. Below are top 4 digital marketing strategies for small businesses.
Set Goal and Plan Marketing Strategies
The first thing to do in order to market your products and/or services is set your short-term and long-term business goals, such as increase in sales and profit, increase in the numbers of customer, improvement of the customers’ satisfactory, increase in your brand awareness, etc. You should make a priority list so you can focus on your strategies. After this, decide how much your budget is for sales and promotion and any other outlined priority.
After that, you should define your target customers based on certain variables such their gender, occupation, age, location, etc. To make a great marketing strategy, you should identify your business category and uniqueness. You should also recognize who your real competitors are and what differentiates your business from them.
Email marketing is one of the best strategies because the technology has gone mobile so there is a bigger chance that your copywriting or messages being read. It is effective in building brand / product awareness.
To make it really effective, you have to do email optimization, such as subject lines, time of day, time of week, message style, etc. It is better if you send the creative and attractive emails regularly but do not make them come out as bothersome. Since many people open their emails on their phones, you should ensure that your emails are mobile-friendly. Moreover, this strategy can be free of charge because there are some companies or websites that offer free email marketing service with great features.
Create SEO-friendly Websites or Blogs
Websites and blogs are effective in increasing brand awareness. However, it will always be better for your if your sites are SEO-friendly, which mean that your sites will appear in the top of search result pages when the customers input certain keywords. Although, it will not increase your sales in short time, it is indeed a viable option in the long term.
It can be done easily with no cost. You just have to find out the most appropriate keywords that are used frequently by audiences to look for information related to your business. There are many keyword research tools available to facilitate you in this regard. Providing specific long-tail keywords is also effective for small businesses, like yours, in order to compete well with other more popular brands. After you know the best keywords, you can include those keywords in your contents, title tags, image file names, headings, and meta description.
Social media has been an everyday staple of many people. It is one of the most effective tools to introduce and promote your brand and products. However, if you do not have enough people to manage the social media, it is better to prioritize one channel that your customers use more, then focus to create appealing content and improve the customers’ experience.